Bade Miyan Chote Miyan and Maidaan’s failure leads to industry overhaul
The highly anticipated action thriller, Bade Miyan Chote Miyan (BMCM) and biopic of , directed by Ali Abbas Zafar, was released on April 11 (Eid) but fizzled out quickly at the Indian box office.Despite a substantial production budget and a star-studded cast including Akshay Kumar, Tiger Shroff, and Prithviraj Sukumaran, the film did not meet expectations. Recently, Film Companion spoke to Bollywood trade analysts who dissected the reasons behind the film’s dismal performance despite relentless promotions.
Actors’ fees and a lacklustre promotional campaign are among the problems that industry insiders pointed to while dissecting the failure of the Akshay Kumar-Tiger Shroff film at the box office.
It has been seen for some time that Akshay Kumar has been focusing on only one type of content. Either it’s action, or it’s a sequel. Every week some new film or web series comes on OTT. In such a situation, it has now become easier for people to choose what is better? They understand films and want to see something new. Even if someone is working in a biopic, it is important to have something new in it. People are bored of seeing the same content. In such a situation, if Akshay Kumar wants to make his films work then he will have to do something new.
#Opinion: The #Boxoffice outcome of #BadeMiyanChoteMiyan [#BMCM] and #Maidaan has come as a rude shock to all… What, in *YOUR* opinion, went wrong? pic.twitter.com/K04HShwVsG
— taran adarsh (@taran_adarsh) April 18, 2024
Talking about Ajay Devgan starrer Maidaan, Producer and film business expert Girish Johar believes the audience could not relate to this Boney Kapoor production. He shares, “I think Maidaan did not do well for quite a few reasons. I feel that the audience somehow could not connect with the film. Despite getting good reviews from certain reviewers, the audience felt that it was duration-wise a little long. The music of the film also could not connect with the audiences.
So there were a couple of points which the audiences found and couldn’t connect with the film.” Talking about the competition with Bade Miyan, chote Miyan, he explains, “There are umpteen instances in the past in which if a film is good and the other film is bad, the good film obviously runs. So here both the films could not connect with the audiences for their own respective reasons.”