Doordarshan logo becomes saffron, opposition condemns it, Prasar Bharati CEO defends it.
The color of Doordarshan logo has now changed and it has become saffron. The opposition has expressed strong objection to this decision of Prasar Bharati. However, Prasar Bharati has defended the decision to change the logo.
Black broadcaster Doordarshan has changed the color of its historical logo from red to saffron. An announcement in this regard has been made from the official Get ready for a news journey like never seen before. The opposition has opposed this decision of Prasar Bharati and called it saffronisation of the broadcaster. TMC MP Jawahar Sarkar said that it is no longer Prasar Bharati but ‘Prachar Bharati’.
Logo of Doordarshan News changed.
Rate it out of 10. pic.twitter.com/TiFqyRbV49
— News Arena India (@NewsArenaIndia) April 19, 2024
Prasar Bharti CEO Gaurav Dwivedi has defended the move. Speaking to The Indian Express, Dwivedi said, “Using bright, attractive colors is entirely about the branding and visual aesthetic of the channel and it is unfortunate for anyone to read anything else into it.”
DD News English has recently shared a new promotional video on X. DD News wrote in the caption, “While our values remain the same, we now exist in a new avatar. Get ready for a news journey like never before…Experience the all-new DD News.”
Andhra Pradesh BJP vice president said that when Doordarshan was launched in 1959, its logo was saffron. The government has adopted the original logo, but the Liberals and Congress are expressing their displeasure. This makes it clear that he has hatred towards saffron and Hindus.
Congress alleged that changing the color of Doordarshan’s logo is an attempt by the government to capture government institutions. Let us tell you that he was the Union Information and Broadcasting Minister from 2012 to 2014 during the UPA government. In an exclusive conversation with Aaj Tak, a Congress leader said, ‘This is an attempt by the government to capture saffronism and government institutions. The said move clearly undermines the neutrality and credibility of India’s public broadcaster.